Much like anything else, ticket prices for concert and sports games fluctuate over time. There is a right and a wrong time to buy if you’re looking for the best deal. However, it has always been difficult for the average buyer to track pricing trends and know exactly which price represents a good deal.
Enter TicketData, the first-ever event ticket price tracker that is 100% free and open to the public. TicketData aggregates event ticket prices across the entire market, helping you find the best deal and the best time to buy tickets.
Built by Keith Pagello, a longtime New Yorker, huge music and sports fan, and software developer, TicketData is purpose-built by an expert-level hobbyist, for use by real people.
“I’ve been in the ticket data space for a long time,” says Keith from TicketData. “I have always felt that this data should be out there.”
Keith explains how most event price trackers are locked behind a login or paywall, and lack public historic data. TicketData solves this by displaying trend lines for individual concerts and sports games, alongside a current “Get-in Price” that includes fees, to all visitors.
Bringing Transparency to Ticket Pricing
“I wanted to bring transparency and help people make better decisions when buying tickets so they don’t feel like they got ripped off,” Keith explains. “Generally speaking, most prices go down the longer you wait. That’s the rule of thumb.”
Waiting until the final days before an event often yields the lowest ticket price. Naturally, there are exceptions for high-demand events, but in most cases, ticket prices are cheaper closer to showtime.
“I wish more people knew that, rather than blindly buying seven months before a show and paying double versus what they could have if they decided to wait,” he says.
Even for high-demand events, TicketData provides access to trends that allow you to make informed decisions when timing a purchase.
Set Price Alerts for Specific Events
While viewing trends is available to all visitors, TicketData also allows logged-in users to set price alerts for specific events. Members can set alerts for certain seating zones and price thresholds. This is useful for when you know you want to attend, but are waiting for the best time to buy tickets.
Keith’s background in software development, particularly in the ticketing space, means that TicketData was created out of pure love. He learned how to work with ticket datasets in 2012, and even launched an original version of TicketData back then.
“I made it public, and there was not much traction,” Keith recalls. “This is many years ago, and I was kind of bummed out. Then I got put in touch with some people in the ticketing industry, and found that companies were willing to pay money for that data.”
Keith sold ticket pricing data & more directly to ticketing companies for a few years, then eventually built a tool called goPricer, and post-COVID worked directly with a specific ticket seller by creating an auto-pricer for them.
“I have had all of this data, and have always wanted to make it something that anybody could see for a long time,” he explains. “I’d been toiling on it for years, it was just building out the front end so that people could go to the site and access it.”
Spreading the Word About TicketData
The modern version of TicketData launched earlier this summer. Keith says that most of the visitors on the site right now find out about TicketData on Reddit, where he has shared some of his findings as screenshots.
“I found some cool things,” Keith says. “For example, Joe Burrow is the quarterback for the Cincinnati Bengals, and when he got injured earlier this year, all the prices for every game dropped like 50% immediately.”
And another example for Oasis’ 2025 tour resale pricing trends:
Looking to the future, Keith says that he plans to keep working on TicketData, improving the features, and trying to spread the word about the platform to as many people as he can.
Keeping TicketData Free
Currently, there is no immediate focus on monetizing TicketData. Instead, Keith just wants more people to know about it.
“Fortunately, right now, my costs of running it are pretty minimal.” Keith says. “It’s pretty much just my time. There’s no immediate need to find a way to make money. I will not start making things that are currently free part of a paid thing.”
If you find TicketData interesting, helpful, or useful, share this article with a friend, or send them a link to the TicketData website! Ticket pricing may have skyrocketed in the years since COVID, but there is always a good deal to be found. TicketData makes that easy.