Spotify pre-saves are an important tool for artists looking to maximize the impact of their new releases. A pre-save allows users to add an upcoming song or album to their library or playlist before its official release. Once the music is released, the pre-saved tracks are automatically added to the user’s library, making it immediately accessible for listening.
If you are an artist looking to promote your music, you should absolutely be looking into a Spotify pre-save campaign whenever you release a new single. Pre-saves are massively beneficial for artists for a number of reasons, which we will outline in this post.
Benefits of Spotify Pre-Save
Spotify pre-saves offer numerous benefits for artists, including increased visibility, fan engagement, valuable insights, and a competitive advantage in the crowded music landscape. By leveraging pre-saves effectively, artists can maximize the potential of their new releases and grow their presence on the platform.
Here are some of the key things that Spotify pre-save does for artists:
Boosting algorithmic reach
A high number of pre-saves can lead to a strong release day performance and signal to Spotify’s algorithm that the song is highly anticipated. This can result in higher streaming numbers, increased visibility, and recommendations to other users with similar tastes, improving the chances of landing on Spotify’s editorial and algorithmic playlists.
Enhancing fan engagement and loyalty
Pre-saves provide artists with an opportunity to engage with their fans before a release, creating excitement and anticipation around their upcoming music. By allowing fans to pre-save music, artists can foster a stronger connection with their audience, leading to increased loyalty.
Valuable data, insights, and marketing optimization
Artists can gain valuable insights from pre-save campaigns, such as demographic information and the effectiveness of promotional efforts. This data can be used to refine marketing strategies, optimize budgets, and better target future promotional efforts.
A successful pre-save campaign can give artists a competitive edge by creating buzz around their release, potentially increasing their chances of landing on popular playlists and attracting the attention of music journalists, bloggers, and influencers.
Encouraging word-of-mouth promotion
Pre-save campaigns can be designed to incentivize fans to share the pre-save link on social media platforms, increasing the reach of the campaign and leveraging the power of word-of-mouth promotion.
Building momentum for future releases
A successful pre-save campaign can have a lasting impact on an artist’s career, generating increased visibility, fan engagement, and industry interest that carries over into future releases, helping artists continue to grow their presence on Spotify and other platforms.
Getting Your Pre-Save Link
Alright, now that you understand the reasons why a Spotify pre-save campaign is important, now it’s time to setup the Spotify pre-save link for your next release.
To set up a Spotify pre-save link for your upcoming release, follow these steps:
1. Choose a pre-save service
Several platforms offer pre-save services for artists, such as DistroKid, Show.co, Feature.fm, and Hypeddit. Compare their features, pricing, and ease of use to find the one that best suits your needs.
Some distribution services, like DistroKid, offer pre-save links as part of their standard packages, so check with your distributor to see if they provide this feature.
2. Create a pre-save campaign
Once you have chosen a pre-save service, sign up and create a new pre-save campaign. You will need to provide information about your upcoming release, such as the release date, album artwork, and the Spotify URI (a unique identifier for your release) obtained from your distributor.
3. Customize your pre-save landing page:
Design an engaging and visually appealing landing page for your pre-save campaign. This page will be the destination for fans who click on your pre-save link. Customize the page with your branding, album artwork, and any additional information about your release.
4. Generate your pre-save link
Once your landing page is ready, the pre-save service will generate a unique link that you can share with your fans. This link will direct fans to your customized pre-save landing page, where they can easily add your upcoming release to their Spotify library or playlist.
Promoting Your Pre-Save Link
Now that you have your pre-save link, it’s time to promote it to your fans and potential listeners. Here are some tips for effectively promoting your pre-save link:
Share on social media:
Announce your upcoming release and share the pre-save link across all your social media platforms, such as Instagram, Twitter, and Facebook. Create eye-catching visuals and engaging content to generate excitement and encourage fans to click the link.
Use email marketing
Send out a newsletter to your mailing list, announcing your upcoming release and including the pre-save link. Make sure to highlight the benefits of pre-saving for the fans, and perhaps even mention the the importance that it holds for you as an artist.
Collaborate with influencers or other artists
Partner with influencers or other artists in your genre to help promote your pre-save link. This can increase your reach and introduce your music to new audiences.
Offer exclusive content or incentives
Create incentives for fans to pre-save your release by offering exclusive content, such as behind-the-scenes footage, early access to music videos, or the chance to win merchandise or concert tickets.
Monitor and analyze your campaign
Keep track of the performance of your pre-save campaign by monitoring engagement, click-through rates, and the number of pre-saves. Use this data to refine your marketing efforts and improve future campaigns.
Now that you understand the value of Spotify pre-saves, how to get a Spotify pre-save link, and the basics of running a Spotify pre-save campaign, you’re ready to get started. Get out there and cause an algorithmic fury!