SXSW is set to redefine itself in 2026, marking its 40th anniversary with a bold new format that blends its famed Music, Film & TV, and Innovation sectors into a seamless, immersive citywide experience.
Key Highlights:
- Citywide Immersive Zones: With the Austin Convention Center under renovation, SXSW will spread across neighborhoods, creating badge-specific areas to deepen connections among creative communities.
- 7-Night Music Festival: The Music portion extends to seven consecutive nights, adding an extra evening of showcases for expanded artist discovery and exposure.
- Unified Festival Programming: For the first time in decades, Music, Film & TV, and Innovation programming will run concurrently from March 12–18, streamlining access and networking.
- New Key Art: Developed by Austin’s Overstory and artist Josh Cochran, the artwork reflects the festival’s mix of quirky history and visionary future, celebrating its culture of unexpected creative sparks.
- Applications Live: Programs for Innovation, Pitch, Music, and more are accepting submissions, inviting creatives to join SXSW’s most innovative and expansive edition yet.
SXSW 2026 promises an unparalleled convergence of creative talent spanning genres and industries, set to transform Austin into a festival landscape unlike any before.
For more info and application details, visit sxsw.com.
