A devoted fan recently posted a photo of their well-worn “I went to Bonnaroo 2023 and all I got was one dolla” shirt, joking that they wore it multiple times in just one week. The shirt’s creator chimed in, thrilled to see the merch so cherished. This sparked lively discussion among the Bonnaroo community, with many expressing nostalgia and surprise at the frequent wear of such iconic festival gear.
Meanwhile, Bonnaroo’s 2025 official merchandise lineup is rolling out with fresh crowd-pleasers including the Bonnaroo Wave Tie Dye Tee, Women’s Wave Cropped Tank, and Wave Pullover Crewneck Sweatshirt. Yet, longtime fans have voiced disappointment over the absence of classic bandanas—a festival staple comfort item—this year.
Adding to the merch excitement, Nashville-based brand Imogene + Willie has teamed up with Bonnaroo to launch exclusive limited-edition tees featuring playful designs like “snack time” and “festival.” These tees are available both online and at the main merch tent during the festival, blending local craftsmanship with festival vibes.
These developments underline Bonnaroo’s vibrant merch culture, showcasing the community’s enduring love for unique, expressive festival apparel while highlighting ongoing conversations about comfort and tradition among attendees.
Check out the original fan buzz and more merch coverage on r/bonnaroo and explore the full 2025 merch range on Extra Chill.
Source: r/bonnaroo